Resolute Digital has deployed its new ad servers using OpenX, which is an open source software product designed to give the web publishers more control over the delivery and reporting of advertising, independent of the giants that now dominate the business. It also allows publishers to maintain control over their own reporting and performance metrics.

Resolute is one of a handful of digital marketing agencies in the world that offer ad serving as one of its core capabilities.

Resolute’s OpenX system was designed to let publishers organize and manage their ad inventory under one easy to use interface. It works with multiple websites, varied ad format including simple banners to rich media. Resolute has optimized its servers to deliver ads as fast as possible, using servers with 12GB of RAM so that much of the processing can be performed in memory. Resolute’s server array is currently capable of serving more than 5 billion ad impressions each month, and it expects to increase its capacity significantly in the months ahead.

With Resolute’s OpenX Ad Server, publishers can manage and target your ads any way you want. Use prioritization controls to optimize how your ads are delivered. Use frequency controls to limit how often campaigns are shown. And use targeting to serve the most relevant ads to your audience. There’s no limit to the flexibility you have over the delivery of your ads.

Resolute’s extensive set of reports provides comprehensive statistics on your websites and ad zones as well as your advertisers and ad campaigns. Get detailed breakdowns on ad delivery, conversions, revenue and more.