Resolute Digital Internal Guidelines
Given that the FTC has published Final Guides Governing Endorsements, Testimonials which are scheduled to go into effect on December 1, we want to make sure that all of our staff as well as freelancers employed by us, adhere to the highest standards of transparency as we interact in social media and with the blogger community on behalf of our clients.
Our policies are as follows:
1) Whenever a representative of Resolute Digital posts a comment on a blog, Twitter, Facebook, or other forum for user generated content, the representative will acknowledge that he or she works for the agency or client. Anonymous posting is not permitted.
Example: A staff member joins a popular Facebook group focused on preschool education. The staff member would like to call attention to our highly rated new iPhone application, iPlan ‘n Learn™, built for Meredith Publishing. Rather than post a comment like, “I’ve found a great new iPhone app, iPlay ‘n Learn&trade, which really helps small children learn to create alphabet characters,” we should write, “My client, Parents’ Magazine, has a great new iPhone app, iPlay ‘n Learn&trade, that uses the unique features of the phone to train small children to draw alphabet characters.”
2) If we provide product to a blogger or webmaster for review, urge he or she to acknowledge the receipt of the product to their readers. In the case of products that have a value of more than $100, we require the blogger or webmaster to return the product to us within 60 days. We will pay for the return shipping.
3) Monitor bloggers that we are working with or which we have sent product. In some cases, we, or our clients, may be held responsible for misleading information. For example, if we are working with a food supplement company and the blogger who received the product wrote that the product cured their breast cancer, we could well be held responsible for this misleading comment. If you see statements from bloggers or webmasters we work with that seem unsupportable, please ask them in writing to make a retraction.